- Date: 21.04.2021
- Time: 18:30 - 21:00
Startup Grind Beijing together with Ken Cui (Innovation Manager at Porsche Digital China) are hosting an offline event - How To Collaborate with a corporate as a tech-startup?
Venue: OneSpace (Gongti East Road No. 20, Chaoyang Beijing) /(3rd-5th Floor, Block B, Baifu International Building)
Being an entrepreneur is often about making decisions that can affect the startup's success or failure. Whether your startup is at the early idea stage or a well-established company already - entrepreneurs are often challenged with difficult questions. One of the most frequent questions is about whether to be a solo player on this journey or to enlist the support and collaboration of big or small companies and corporations.
This collaboration opens up a wide pool of possibilities, but at the same time, it might bring some hidden threats with it. In order to help young entrepreneurs have a peek behind the curtains of a startup and corporate collaboration, we have invited an expert focusing on scouting startups for the automotive industry.
You will learn about:
* How big corporates find the right startups to support?
* What are the features startups need to have to get corporate support?
* What are the potential risks for startups collaborating with corporates?
* What are upcoming trends in the automotive industry?
Ken Cui raised in Japan, back in China at 11 years old, settling in Beijing. Ken graduated from Tsinghua University, Bachelor of Journalism, Master of HMI Design. With 8-year professional experience in new business setup and innovation management, Ken is characterized by a strong entrepreneurial spirit and rich experience in 0 to 1 incubation.
In 2014, Ken was a founding member to bring Vita Coco, a world-leading coconut water brand, to China market. The first-year sales reached 120Million RMB and had become the No.1 brand in the category.
From 2016, Ken dived into the automotive industry as a founding member of Lab1886 China, a Daimler's incubator, establishing and running accelerator program STARTUP AUTOBAHN, Ken coached 30+ startups which 60% had achieved commercialization with Daimler and other industry players. Later, Ken joined Porsche in 2021, now he's in charge of the innovation arm in Porsche Digital China.