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28 november 2019

Marketing Manager

Shanghai | Posted: 16 august 2019, number: 13723

Marketing Manager

16 august 2019 557
Line 9
» Shangcheng Road | 商城路
Line 9
» Shangcheng Road | 商城路
  • Employment: Full-time 


Job Description

We are looking for a Marketing Manager who will oversee the company’s marketing strategy in order to drive awareness, traffic, and conversion via multiple acquisition channels. We are seeking someone who is a strategic thinker, a skilled communicator, and passionate about growth. This role will report to Sr. Director of Strategy and Operations, and work alongside the Social Media Manager at our office in Pasadena, CA.


• Develop overall marketing strategy including brand positioning, storytelling, channel prioritization, etc

• Develop and implement comprehensive marketing processes for campaign creation, team coordination, project management, budget management, monitoring, and data analysis

• Create and oversee the execution of marketing campaigns across a range of channels such as SEM, Display, Social, KOL, Email / database and mobile.

• Collaborate with the Operations team to develop and schedule a marketing calendar based on seasonal and holiday promotions.

• Monitor and analyze campaign performance and key metrics.

• Seek out and manage brand partnerships and press / PR opportunities.

• Assist team with other creative tasks involving branding, video production, photoshoots.


• Bilingual (business proficiency in English and Chinese, native English speaker preferred)

• 3-5 years experience with Digital Marketing, running campaigns on Google, YouTube, Facebook, and other social platforms.

• Proficiency with CRM and Marketing Automation tools

• Bachelor’s degree or equivalent experience in Marketing, Communications, or Writing.

• Excellent writing and communication skills.

• Professional, organized, detail-oriented, and able to work efficiently under rapid deadlines.

• Ability to manage multiple ongoing projects.

• Working remotely via email, WeChat, and Zoom with employees in China and other global offices.

• Skills or interest in graphic design is a plus.

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