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Marketing Officer (Expat)

Shanghai | Posted: 5 july 2019, number: 13573
#13573

Marketing Officer (Expat)

Line 7
» Huamu Road | 花木路
Line 7
» Huamu Road | 花木路
  • Employment: Full-time 

Description

Job Purpose:

The candidate will be responsible for a range of marketing activities, including content creation, digital marketing, and public relations, with the objective of contributing to the goals set by the YCIS Shanghai Marketing strategic plan.


Job Scope:


• Curating, writing, and editing content that highlights the uniqueness of YCIS and raises the visibility of the school;

• Overseeing and maintaining an editorial calendar for both online and offline channels;

• Building rapport and collaborating with members of the school community and various partners;

• Reviewing digital analytics and using results to inform direction, and determining and implementing SEO strategies;

• Maintaining an active presence on all social media platforms, and monitoring growth and engagement;

• Managing website-related projects;

• Offering creative input and developing content for advertisements, press releases, and collateral materials;

• Assisting the Marketing team in overseeing and supporting the organisation of promotional events as needed;

• Assisting the Head of Marketing in developing the strategic plan, reporting, analysis, and implementing initiatives;

• Coordinating special projects as required.


The ideal candidate will have the following skills / qualifications:


• A Bachelor’s Degree in Marketing, Journalism, Business Management, or Communications;

• At least two (2) years of professional experience in Marketing or related fields;

• Native English speaker, ability to converse in Mandarin a plus;

• Excellent writing and editing skills, with the ability to create creative story angles;

• Professional experience with SEM, SEO, Google analytics, email marketing, and social media;

• Strong interpersonal skills, with the ability to establish and maintain effective working relationships;

• High level of initiative, and demonstrated ability to manage multiple projects with clear expectations and timelines;

• Proficiency in using Microsoft Office Suite software; ability to use Adobe Illustrator, InDesign, Photoshop a plus;

• Ability to strategically analyse and apply data to drive marketing initiatives and decision making;

• Willing to work some irregular hours, overtime, and a limited number of weekends;

• Photography, videography skills a plus.

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Yew Chung International School of Shanghai
Yew Chung International School of Shanghai (YCIS Shanghai) is one of the leading international schoo...
ls in China. Our unique education nurtures the talents of international children aged 2-18. Through Kindergarten, Primary, and Secondary schools, our curriculum helps our students develop strong skills in English and Chinese and become globally-minded for a competitive future. YCIS students consistently achieve “Top in the World” academic results and outstanding extra-curricular successes. Our school is a vibrant community of students, faculty, and families coming together in a warm and collaborative way.
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