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26 december 2019

Marketing Officer (Expat)

Shanghai | Posted: 5 july 2019, number: 13573
#13573

Marketing Officer (Expat)

5 july 2019 1280
Line 7
» Huamu Road | 花木路
Line 7
» Huamu Road | 花木路
  • Employment: Full-time 

Description

Job Purpose:

The candidate will be responsible for a range of marketing activities, including content creation, digital marketing, and public relations, with the objective of contributing to the goals set by the YCIS Shanghai Marketing strategic plan.


Job Scope:


• Curating, writing, and editing content that highlights the uniqueness of YCIS and raises the visibility of the school;

• Overseeing and maintaining an editorial calendar for both online and offline channels;

• Building rapport and collaborating with members of the school community and various partners;

• Reviewing digital analytics and using results to inform direction, and determining and implementing SEO strategies;

• Maintaining an active presence on all social media platforms, and monitoring growth and engagement;

• Managing website-related projects;

• Offering creative input and developing content for advertisements, press releases, and collateral materials;

• Assisting the Marketing team in overseeing and supporting the organisation of promotional events as needed;

• Assisting the Head of Marketing in developing the strategic plan, reporting, analysis, and implementing initiatives;

• Coordinating special projects as required.


The ideal candidate will have the following skills / qualifications:


• A Bachelor’s Degree in Marketing, Journalism, Business Management, or Communications;

• At least two (2) years of professional experience in Marketing or related fields;

• Native English speaker, ability to converse in Mandarin a plus;

• Excellent writing and editing skills, with the ability to create creative story angles;

• Professional experience with SEM, SEO, Google analytics, email marketing, and social media;

• Strong interpersonal skills, with the ability to establish and maintain effective working relationships;

• High level of initiative, and demonstrated ability to manage multiple projects with clear expectations and timelines;

• Proficiency in using Microsoft Office Suite software; ability to use Adobe Illustrator, InDesign, Photoshop a plus;

• Ability to strategically analyse and apply data to drive marketing initiatives and decision making;

• Willing to work some irregular hours, overtime, and a limited number of weekends;

• Photography, videography skills a plus.

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