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Product Growth Manager, Digital Incubator APAC

Shanghai | Posted: 19 july 2021, number: 14759
#14759

Product Growth Manager, Digital Incubator APAC

Bayer (China) Limited 19 july 2021 621
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  • Employment: Full-time 

Description

We are seeking a Product Growth Manager/Expert within our Asia Pacific Digital Incubator Team based out of Shanghai. As part of our cool (that’s right), transdisciplinary venture team, you will contribute your experience in growth hacking and partnership development to lead the launch and go-to-market of our novel product suites for the food production and supply system. We also would expect you to grow into a product growth/business development lead, responsible for introducing more new ventures and products to help drive our company vision

“Health For All, Hunger For None”

Specific Responsibilities

  • Set strategy and go-to-market tactics of the innovative products for the food production and food supply system.
  • Identify and develop new technological and commercial partners. Facilitate partnership strategy. Negotiations to get alignment from both partners and internal stakeholders in the strategy setting and implementation. Develop channel & pricing strategy and establish a supply chain network together with functional representatives from a country commercial organization
  • Execute test marketing with farmers & internal users in R&D functions and customer feedback. Refine product value proposition to address local customer’s needs and feedback to the product development team to implement product enhancement. Design and implement targeted growth campaigns that maximize key metrics and efficiently scale new customers. Develop and implement integrated offline and online marketing approaches for customer acquisition and customer care service. Constantly work on new channels, creatives, and other ideas for experimentation, optimization, and acquisition growth.
  • Closely work with other divisions and identify synergic opportunities to cross-sell and upgrade solution
  • Work closely with product management and design team on user feedback, UX improvement, and product optimization. Evangelize a culture of rapid “test and learn” to discover new and innovative ways to scale revenue and improve ROI


Qualification

  • Bachelor’s degree or above in Marketing, Business, Electrical Engineering, Telecommunications, or Computer Science
  • More than three years of experience in marketing, business development
  • Proved skills in business/partnership development, ideally with an early-stage venture/startup
  • Excellent speaking and writing skills in both Chinese and English


Please send your CV at alice.zhu@bayer.com

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